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Writer's pictureChris Slingsby-Smith

Beverage Trends: The Move Towards More Citrus-Flavoured RTDs

In recent years, there has been a shift in consumer preferences when it comes to beverages. Consumers are seeking more natural, healthier options that are lower in sugar and calories, with a focus on functional ingredients. One trend that has emerged in response to this is the move towards more citrus-flavoured ready-to-drink (RTD) beverages. In this post, we'll explore this trend and what it means for the beverage industry.

  1. Healthier Options: Citrus fruits are known for their health benefits, including their high vitamin C content, antioxidants, and anti-inflammatory properties. Consumers are increasingly seeking healthier beverage options that incorporate these functional ingredients, making citrus-flavoured RTDs a popular choice.

  2. Low in Calories: Citrus-flavoured RTDs are often lower in calories and sugar than traditional soft drinks, making them a healthier option for consumers who are looking to reduce their sugar intake.

  3. Versatility: Citrus flavours are versatile and can be used in a variety of beverage types, including carbonated soft drinks, iced teas, energy drinks, and more. This versatility makes them an attractive option for beverage manufacturers who are looking to expand their product lines.

  4. Refreshing Taste: Citrus flavours have a refreshing and invigorating taste that is popular with consumers, making them a popular choice for RTDs, particularly in warmer months.

  5. Sustainable Sourcing: As consumers become more environmentally conscious, the sourcing of ingredients is becoming increasingly important. Citrus fruits are often locally sourced, reducing the carbon footprint of the beverage and making it a more sustainable option.

This move towards more citrus-flavoured RTDs is a response to consumer demand for healthier, more natural, and functional beverage options. As the beverage industry continues to evolve, we can expect to see more RTDs incorporating citrus flavours and other functional ingredients to meet these demands. If you're a beverage manufacturer looking to capitalize on this trend, contact us today to learn more about our services and how we can help you bring your product to market.




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